Nippon

Matcha is sold to the West on speed and wellness. Nippon asked the opposite question — why the rush? — so the identity, the packaging and the motion all had to slow down with it.

Thymos treats publishing as carrying an idea intact from one mind to another. That sentence came first, and every mark, letterform and transition had to be argued back to it.

A university is a dozen faculties that each believe they are the brand. Haliç got a structure that holds all of them without flattening any, and that its own staff can apply without calling us.

The summit ran on a theme it called Virtual Reflections — the year digital stopped being a channel and became the room everyone was standing in. We drew the typeface, the interface and the print for it.

MAD is a magazine, a school and a meeting point, depending on the week. The identity had to survive all three: a drawn typeface, a motion logo and a kit the community could pick up and run with.